Most HVAC contractor websites take six to nine weeks to build in our process, vary widely in cost with scope, and work best when they show a tappable phone number, real booking options, honest reviews and your license number where your state requires it.
Cost and timing
How much does an HVAC website cost?
Anywhere from a few hundred dollars a year for DIY builders to $15,000 or more for custom work. See the HVAC website cost guide for published ranges and how we price projects.
How long does a new HVAC website take?
Six to nine weeks is typical in our process for a small to mid sized contractor site. Copy review speed is the biggest variable.
Are there ongoing costs after launch?
Yes: hosting, software updates, backups and seasonal content changes. The cost guide breaks down typical ongoing costs.
Booking and features
Should customers be able to book online?
For tune-ups, diagnostics on running systems and replacement estimates, usually yes. Many companies route no heat and no cool emergencies to a phone line so someone can triage them. See booking websites.
Is live chat worth adding?
Only if someone answers it during the posted hours. Unanswered chat damages trust.
Should my financing page show a monthly payment?
Stating a payment amount is a triggering term under Regulation Z for closed end credit, which generally requires further disclosures such as the APR and repayment terms. Use your lender's approved wording. Our financing guide explains more.
Reviews, licenses and rules
Can you write testimonials for my website?
No. The FTC rule on consumer reviews and testimonials, effective October 21, 2024, prohibits fake reviews and testimonials, including ones that misrepresent the reviewer's experience. We display real reviews with their source.
Do I need to show my contractor license number on my website?
Several states require license numbers in advertising. California's CSLB treats website content as advertising, Texas requires air conditioning and refrigeration contractors to include the license number in advertising, and Florida requires certificate or registration numbers in advertisements regardless of medium. Check your own state. See our license number guide.
Can my website still mention the 25C tax credit?
Only as history. The IRS states the 25C credit is not allowed for property placed in service after December 31, 2025, so promoting it as available now is misleading. See our tax credit page guide.
Does my website need to be accessible?
The Department of Justice's 2022 guidance says businesses open to the public must make sure their websites do not exclude people with disabilities, while leaving flexibility in how to comply. Building to WCAG 2.2 AA is a sound working target.
Ownership and working together
Who owns the website and domain?
You do. Domain, hosting, analytics and Search Console accounts should be in your name, with us added as users.
Can I update the site myself?
Yes. We build so the office can change prices, offers and text without a developer, and we hand over a short guide.
Do you work outside the United States?
No. Ventquorix focuses only on US HVAC contractors, because licensing, consumer protection and incentive rules differ widely between countries.
How do I start?
Use the brief builder or send us a message. We reply by email within two business days.
Search, ads and results
Will a new website get me more calls?
A clearer, faster site that makes calling and booking easy usually converts more of the visitors you already get. How many more depends on your current site, your reviews, your area and how people find you. We do not promise specific numbers.
Do I still need a Google Business Profile if I have a good website?
Yes. Map results are driven largely by your Business Profile, reviews and proximity. Your website and profile should agree on name, phone, hours and service area.
Do you manage Google Ads or Local Services Ads?
No. We build landing pages that work with ad campaigns run by you or another provider, and our Local Services Ads guide explains how the channels compare.
Should I have a blog?
Only if someone will write useful, accurate posts based on real questions your technicians hear. A few strong guides beat dozens of thin posts.
Content and maintenance
Who writes the content for my pages?
We draft it from your notes and a short interview, and you review it for accuracy before design starts. You can also supply your own copy.
How often should my website be updated?
Before each heating and cooling season at minimum, plus whenever prices, plans, financing terms or hours change. Our seasonal content calendar lays out the timing.
What happens if I stop the care plan?
The site stays yours. You keep the domain, hosting account, content and analytics, and you receive a handover guide so someone else can maintain it.
Sources
- Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials
- eCFR, 16 CFR Part 465, Use of Consumer Reviews and Testimonials
- Contractors State License Board, Stay Up-To-Date on CSLB Advertising Rules
- 16 Tex. Admin. Code 75.71, Responsibilities of the Contracting Company
- Florida Statutes 489.119
- Internal Revenue Service, Energy credit FAQs under Public Law 119-21
- U.S. Department of Justice, Guidance on Web Accessibility and the ADA
- eCFR, 12 CFR 1026.24 Advertising